Balanced has grown up a lot in the 18 months since it launched. The app, smart contracts, and token economics have all changed significantly, and we have a much clearer understanding of the Balanced Dollar stablecoin and how people use the product.
Yet the Balanced website does an average job of communicating this. We’ve kept the content up to date and added pages like balanced.network/stablecoin, but it’s essentially the same site we launched with. Now that Balanced is about to have all the core features in place, the website would benefit from a more comprehensive update.
Periodic website redesigns are a waste of money, so we plan to structure the content in a way that’s long-lasting and requires minimal maintenance. It should be the last website Balanced needs.
Funding request
US$45,226 to cover extensive updates to:
We’ll also produce a series of marketing assets to facilitate the community’s word-of-mouth marketing efforts.
We’re requesting the total IUSDC and USDS held in the DAO Fund to simplify Balanced’s holdings:
- 30,392 IUSDC
- 14,834 USDS
We expect this work to take around 4 months, and will share updates with the community as we progress.
What about the worker tokens?
Today, our share of the worker tokens (24.69%) paid out $43 worth of BALN. Assuming the price and distribution were to remain constant, that’s equivalent to $1,290 a month — enough to pay 17% of what it costs for our front-end developer to work on Balanced full time. For the last 6 months we’ve used funds from other sources to pay for Balanced development work, and supported Balanced’s design and content needs for free to keep the project going.
This proposal will help us keep the lights on, so the amount and scope are small to increase the odds of it passing. If you’d prefer an alternative arrangement, a time-based approach (i.e. “Fund PARROT9 to work on Balanced for 6 months”) would allow us to take on additional work, like improve & open-source the docs, continue to enhance the app (think: full-width wallet on the Home page, display price charts for every swap, etc.), and step up the content marketing on Twitter and the blog. But we understand there may be hesitation to spend the DAO’s resources on this, so we’re open to suggestions that would incentivise work on Balanced to continue in a sustainable manner.