Funding Request: “Mirai Season” Campaign
We are looking to run a campaign in collaboration with Studio Mirai (SM) as part of go-to-market efforts in the Sui ecosystem and request that the DAO supports this. Please see details of the proposed campaign below. Discussion link: here.
1. Background & Rationale
The Balanced community has long sought increased marketing to boost adoption. The “Mirai Season” campaign, in collaboration with Studio Mirai (SM), presents a unique opportunity to drive engagement and expand Balanced’s presence on Sui. Running from February 10 to March 24, 2025, this will be Balanced’s first go-to-market (GTM) campaign on Sui, leveraging SM’s strong community ties and key partnerships to increase TVL and user participation, particularly through $SUI and $mSUI (SM’s Sui LST) deposits.
We request $18,000 USD value in sICX + $3,500 USD value in BALN from the DAO Fund to support the campaign’s incentives.
2. Implementation Plan
- Pre-registration (Feb 3–9): Whitelist participants.
- Campaign (Feb 10–Mar 24): Run an incentivized leaderboard campaign and update the community on milestone progress.
- Post-Campaign: Distribute rewards, assess impact, and report outcomes to the DAO.
3. Growth Impact
This campaign will drive Balanced’s growth by:
- Expanding the community through user acquisition.
- Boosting TVL with targeted incentives.
- Strengthening brand presence via cross-community collaboration with SM.
4. Funding Request
We request DAO funding to cover the maximum potential rewards, with actual distribution tied to milestone achievements. Unused funds will be returned to the DAO.
While being careful to avoid revealing full details before the official announcement, we request $3,000 USD value in sICX to fund top leaderboard rewards, $3,500 USD value in BALN to distribute to the rest of the leaderboard participants, plus additional funds for milestone-based incentives.
Milestone-based rewards will be based on peak TVL growth (highest recorded deposit levels) and cumulative TVL (total daily deposits over time), preventing short-term staking solely for rewards.
For example, achieving $700K cumulative TVL over two weeks requires an average of $50K in $SUI and $mSUI collateral per day to unlock the $1,000 reward. The same structure applies to subsequent weeks and stretch goals.
The maximum incentive pool is $21,500 (= $3,000 + $3,500 + $15,000), but full distribution depends on milestone achievements. Any unused funds will be returned to the DAO.
Funds are requested to this ICX wallet address: hxa34e700764d560e169713f4f0b9c4cffcec01301